Of course, there needs to be a level of authenticity for this to work because, if you are a fake, people will know. Leaders are vulnerable if they are going to be effective, and showing that you have made mistakes and that you have learned from them can be something that draws readers in. One of the traits that will better engage followers is to show vulnerability in your work and your posts. Lori Harris, Harris Whitesell Consultingġ4. The updates you make to imagery, content, buttons and links will provide various ways for your followers to better engage with your brand on LinkedIn, set a foundation for implementing a follower campaign and encourage followers to recommend the business. Optimize your business page on LinkedIn by aligning your content with your customer profile and segmentation. Their followers will also see your posts and engage with you too-win-win! - Kathy Bernhard, KFB Leadership Solutions Agree to post and comment on each others’ posts weekly. Invite people who target your customers, but with different products and services. Another strategy is to set up a “pod” on LinkedIn. People are more likely to engage if they can answer a question. Think of your audience as your customers. Ask what issues would be valuable to explore. Reach out and simply ask what relevance, if any, they’ve found in a post. Determine who you’d like a response from explore their background, experience and points of view. Manns, Quality Media Consultant Group LLC Comment on other people’s posts and share valuable content. Find groups comprised of your target audience, show up, network and add value. LinkedIn Groups provide a unique opportunity to connect with people who share common interests or backgrounds. One surefire method for increasing engagement on LinkedIn is to participate in LinkedIn Groups and showcase yourself as a subject matter expert. This can be as simple asking about their biggest frustration, or their top tip for handling something. Nothing lets your followers know that you respect their insights more than seeking out and sharing their thoughts on a topic. Identify people prior to your post and send them a message with an invitation to contribute to your upcoming post that relates to their area of expertise. Harness the power of stories to connect with and engage your followers do not be afraid to be vulnerable with your stories. Identify and own what sets you apart from other businesses, then honestly and authentically share it. The key to success on LinkedIn is standing out from other businesses. LinkedIn is a powerful marketing tool to connect with former, current and prospective customers. I frequently get over 3,000 views when I’m profiling a leader and tagging them and their organization. Make most of your posts educational, promote other people and organizations and tag them. Joyel Crawford, Crawford Leadership Strategies, LLC. Show your authentic passion for your brand, and the rest will follow. Now, more than ever, connection and engagement are key. I find that there’s a higher engagement rate whenever I show my face via selfie or video. It’s great to see pictures of products and read testimonials, but also use yourself as a branding tool. So start the dialogue and scratch the monologue. Of course, ensuring that your content is engaging and invites an ongoing conversation is a must. This builds awareness and trust in the long term, and it will come back tenfold. Start by commenting and engaging with other people’s content. Do I qualify?Īs the saying goes, if you want to be interesting to people, you first need to be interested in them.
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